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Visit Lauderdale Introduces Dynamic New Trade Engagement Platform 

With the help of m-learning specialist TravPRO Mobile, Visit Lauderdale has launched an exciting new solution to support the travel trade in selling the sunny South Florida destination. Already available online, Lauderdale Loyalist will change the game for travel advisors in that it not only supports their learning requirements but also acts as an ongoing sales enablement resource.

The journey begins with a series of interactive learning modules, which include an introduction to Greater Fort Lauderdale, its Neighborhoods, Beaches and Communities. Advisors are then introduced to themes which are a key focus for the DMO, including Nature, Arts and Culture, and LGBT+. Once all the modules are completed, advisors progress to the RETAIN section of the program, where that same content remains available to access at any time.

What really sets the TravPRO platform apart – and one of the reasons why Visit Lauderdale chose this over other solutions – is what it refers to as the Sales Companion™. Under PROMOTE, advisors will discover inspiring content including reasons to visit, what’s new, maps and video; all of which are available to download or share with clients. The SELL section provides further resources and targeted sales support to help advisors throughout the planning and booking process.

The Directory gathers 500 suppliers and will help Lauderdale Loyalists find and book the right supplier in no time, thanks to its searchable feature and filtering options.

“The Lauderdale Loyalist platform provides state-of-the-art education and sales tools to help agents provide expert advice, start more conversations and book more travel,” says Tracy Vaughan, Senior Vice President, Global Trade for Visit Lauderdale. “Visit Lauderdale is committed to providing resources to help our valued travel advisors do their jobs and in our search for a new learning tool, we were impressed with TravPRO’s Promote and Sell sections that help advisors throughout the planning and booking process.

Lauderdale Loyalist is a completely mobile platform. It can be downloaded on iOS and Android devices for a seamless experience cross-device. Adapting to a modern advisor’s lifestyle, the apps can even be used offline. Anywhere, any time.

Travel advisors may register and begin the web-based program at or download the mobile apps from their App Store or Play Store

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