TravPRO Mobile Celebrates Double Client Win at HSMAI Adrian Awards
Digital learning specialist TravPRO Mobile celebrates the successes of two clients rewarded by the Hospitality Sales and Marketing Association International (HSMAI) with Adrian Awards. Trade-facing digital platforms developed by TravPRO for both The Bahamas Ministry of Tourism and Lindblad Expeditions are recognized in two separate categories.
The HSMAI has recognized the Bahamas Ministry of Tourism’s ‘Bahamas Agent Program’, which launched in February 2021, with a Silver Adrian Award in the Recovery Marketing category. The key objective for this new program was to expand the Caribbean DMO’s global reach, providing advisors with the knowledge and tools to participate in destination recovery, which the Ministry succeeded in doing, with help from TravPRO. The effectiveness of the program was measurable, thanks to the integrated Bahamas Rewards, for which all registered advisors have access to participate.
Another TravPRO product, Lindblad’s ‘Expeditions 360°’ program is recognized by the HSMAI with a Bronze Adrian Award in the Digital Marketing Innovation category. With two recently-launched ships, the objective for Lindblad Expeditions–National Geographic was to provide travel advisors with engaging and useful tools to help promote and sell expeditions, whilst emphasizing the strict health and safety measures in place on board.
The multi-modal Expeditions 360 platform features sections dedicated to learning and retention as well as individual showcases for all 15 vessels in its fleet. Furthermore, the real-time CMS enables the Lindblad team to update content in line with product and regulation changes, of which there were of course many as the cruise sector emerged from lockdown.
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About Lindblad Expeditions-National Geographic: For 50 years Lindblad Expeditions-National Geographic have been creating authentic expeditions, as the result of a collaboration between their masterful Captains and experienced expedition leaders. Exploration, innovation and preservation are at the heart of their philosophy. Covering 40+ geographies, these pioneers in remote wild places exploration offer privileged experiences to their guests.
About the Bahamas Ministry of Tourism, Investment and Aviation: The Bahamas Ministry of Tourism, Investment and Aviation is is a government agency responsible for the Promotion and Development of Tourism for the archipelago of the Bahamas. It is in charge of destination marketing and management, contributing sustainably to a thriving national economy.
About TravPRO Mobile: TravPRO Mobile is a thirteen-time Adrian Award winner disrupting the global B2B sector with a suite of innovative mobile solutions for organizations inside and outside the travel space. This includes cutting-edge training, onboarding, and sales enablement via its trademarked Sales Companion platform and complimentary rewards and incentive programs, all easily maintained and updated with the industry’s only real-time CMS. TravPRO Mobile is also a leader in market penetration into China and in creating B2B2C brand ambassador programs. To find out more, visit www.travpromobile.com and connect with TravPRO on Facebook, Instagram, and Twitter.